Privacy Policy
This Privacy Policy describes how FreshFitX.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
CONTACT
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at support@freshfitx.com or by mail using the details provided below:
1945 Illinois StDes Plaines, IL 60018, United State
COLLECTING PERSONAL INFORMATION
Device Information
- Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize FreshFitX.com.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels [ADD OR SUBTRACT ANY OTHER TRACKING TECHNOLOGIES USED, e.g., specific analytics plugins, theme tracking features].
- Disclosure for a business purpose: Shared with our processor WooCommerce. We also share this information with [LIST SPECIFIC VENDORS HERE, e.g., Google Analytics, other analytics providers, your hosting provider if applicable, your theme developer if it uses tracking].
- Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site [ADD OR SUBTRACT ANY OTHER PERSONAL INFORMATION COLLECTED].
Order Information
- Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations. We use this information to communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: Collected from you.
- Disclosure for a business purpose: Shared with our processor WooCommerce. We also share this information with [LIST SPECIFIC VENDORS HERE, FOR EXAMPLE: payment gateways like Stripe or PayPal, shipping carriers like USPS, DHL, or Royal Mail, accounting software, fraud detection services, any third-party apps for order fulfillment or customer management].
- Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers [INSERT ANY OTHER PAYMENT TYPES ACCEPTED, e.g., PayPal, Apple Pay, Google Pay]), email address, and phone number.
Customer Support Information
- Purpose of collection: To provide customer support and resolve any inquiries or issues you may have.
- Source of collection: Collected from you when you contact us.
- Disclosure for a business purpose: Shared with [ADD ANY VENDORS USED TO PROVIDE CUSTOMER SUPPORT, e.g., helpdesk software like Zendesk or Freshdesk, CRM systems, or email support tools].
- Personal Information collected: [ADD ANY MODIFICATIONS TO THE INFORMATION LISTED ABOVE OR ADDITIONAL INFORMATION AS NEED, e.g., details of your inquiry, previous support interactions, feedback provided].
MINORS
FreshFitX.com is not intended for individuals under the age of [INSERT AGE, typically 13 or 16 depending on your jurisdiction, e.g., 16]. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.
SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use WooCommerce to power our online store. You can read more about how WooCommerce and its parent company Automattic use your Personal Information here: https://automattic.com/privacy/
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
- [INSERT INFORMATION ABOUT OTHER SERVICE PROVIDERS HERE. For each, consider linking to their privacy policy:]
- Payment Gateways: [e.g., Stripe: https://stripe.com/privacy, PayPal: https://www.paypal.com/webapps/mpp/ua/privacy-full]
- Shipping Providers: [e.g., USPS: https://www.usps.com/privacypolicy/, DHL: https://www.dhl.com/en-en/home/footer/privacy-notice.html]
- Email Marketing Services: [e.g., Mailchimp: https://mailchimp.com/legal/privacy/, Klaviyo: https://www.klaviyo.com/privacy]
- Analytics Providers: [e.g., Google Analytics: https://www.google.com/intl/en/policies/privacy/]
- [ADD ANY OTHER CATEGORIES OF VENDORS YOU USE]
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use [e.g., Google Analytics] to help us understand how our customers use the Site. You can read more about how [e.g., Google] uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of [e.g., Google Analytics] here: https://tools.google.com/dlpage/gaoptout.
- We use [e.g., Facebook Pixel] to understand your engagement with our site and to serve you relevant ads on Facebook and Instagram. You can read more about Facebook's data policy here: https://www.facebook.com/about/privacy.
- [INSERT IF YOU USE OTHER TRACKING OR MARKETING PLUGINS THAT COLLECT INFORMATION ABOUT BUYER ACTIVITY ON YOUR SITE] We share information about your use of FreshFitX.com, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
- [INSERT OTHER ADVERTISING SERVICES USED, e.g., remarketing tags, specific ad platform integrations]
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- Google Ads: https://www.google.com/settings/ads/anonymous
- Facebook Ads: https://www.facebook.com/settings/?tab=ads
- [INSERT ANY OTHER RELEVANT OPT-OUT LINKS FOR SERVICES YOU USE, e.g., Bing Ads]
- Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/
USING PERSONAL INFORMATION
We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
LAWFUL BASIS (For users in the European Economic Area - EEA)
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
- [INCLUDE ALL THAT APPLY TO YOUR BUSINESS]
- Your consent;
- The performance of the contract between you and FreshFitX.com;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
RETENTION
When you place an order through FreshFitX.com, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your Rights’ section below.
AUTOMATIC DECISION-MAKING
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor WooCommerce [or specific plugins you use, e.g., fraud detection plugins] may use limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that may include elements of automated decision-making include:
- Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist typically persists for a small number of hours.
- Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist typically persists for a small number of days.
SELLING PERSONAL INFORMATION (For users in California - CCPA)
FreshFitX.com [DOES/DOES NOT] sell Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).
[IF YOU DO SELL PERSONAL INFORMATION, YOU MUST PROVIDE DETAILED INFORMATION HERE. IF YOU DO NOT SELL, REMOVE THIS ENTIRE SECTION OR STATE CLEARLY: Our Site does not sell Personal Information.]
- Categories of information sold: [e.g., Contact information, purchase history, browsing behavior]
- Instructions on how to opt-out of sale: [Provide clear instructions, e.g., "You can opt out of the sale of your personal information by clicking here: Do Not Sell My Personal Information" or "Please contact us at support@freshfitx.com to opt out."]
- Whether your business sells information of minors (under 16) and whether you obtain affirmative authorization: [State clearly, e.g., "We do not sell the personal information of minors under 16." or "We obtain affirmative authorization from a parent or guardian before selling the personal information of minors under 16."]
- If you provide a financial incentive to sell information, provide information about what that incentive is: [Explain the incentive, e.g., "We offer a 10% discount on your next purchase in exchange for your consent to sell your data."]
YOUR RIGHTS
GDPR (For users in the EEA)
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS, e.g., "You can submit your requests via our dedicated privacy portal here: Privacy Request Portal" or "Please email your request to support@freshfitx.com with the subject line 'GDPR Request'."]
Your Personal Information may be processed [mention locations if relevant, e.g., "initially in your region and then transferred outside of Europe for storage and further processing, including to the United States."].
CCPA (For users in California)
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS, e.g., "You can submit your requests via our dedicated privacy portal here: Privacy Request Portal" or "Please email your request to support@freshfitx.com with the subject line 'CCPA Request'."]
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.
COOKIES
A cookie is a small piece of data stored on your device when you visit our Site. We use cookies to enhance your browsing experience, remember your preferences, and understand how our Site is used. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection), meaning you don’t have to re-enter information each time you return or browse from page to page. Cookies also provide information on how people use the website, helping us optimize it.
We use the following types of cookies:
Strictly Necessary Cookies
These cookies are essential for FreshFitX.com to function correctly. They enable core functionalities like page navigation and access to secure areas.
| Cookie Name | Function | Duration |
|---|---|---|
| woocommerce_items_in_cart | Tracks items in cart | Session |
| woocommerce_cart_hash | Identifies cart contents | Session |
| wp_woocommerce_session_[hash] | Maintains user sessions | Session |
| wordpress_logged_in_[hash] | WordPress login/authentication | Persistent |
| wp-settings-[time] | Stores admin/dashboard preferences | Persistent |
| comment_author_* | Saves commenter info | Persistent |
| wc_cart_session_[hash] | Manages cart session data | Session |
| wc_verror_[hash] | Tracks cart variation errors | Session |
| wc_price_threshold_[hash] | Used for price thresholds | Session |
| wc_recently_viewed | Stores recently viewed products | Persistent |
| mc4wp_form_id | Used by Mailchimp forms | Persistent |
| gdpr-consent | Saves cookie consent | Persistent |
Performance & Analytics Cookies
These cookies help us understand how visitors interact with FreshFitX.com by collecting information anonymously. This helps us improve our website.
Reporting and Analytics Providers:
- Google Analytics: Cookies like
_ga(distinguishes users, 2 years),_gid(24 hours),_gat(1 minute),_collect(session) - [Add others like Matomo or Plausible]
Marketing & Advertising Cookies
These cookies are used to deliver more relevant advertisements to you. They may be used by third-party advertising networks on our behalf.
- Facebook Pixel:
_fbp(3 months) - Google Ads/DoubleClick:
IDE(1 year),DSID(few days) - [Add Pinterest, TikTok, etc. here]
Please Note: The cookies listed above are common examples for WooCommerce and WordPress. It is absolutely critical that you:
- Identify all plugins and themes you are using on FreshFitX.com.
- Research the cookies generated by each of those specific plugins and themes.
- Update this section accordingly to accurately reflect all cookies your site uses and their purposes.
You can often find information about cookies in your theme or plugin documentation, or by using browser developer tools (usually by inspecting network requests or application storage).
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: https://www.allaboutcookies.org/.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
DO NOT TRACK
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
COMPLAINTS
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example, if you are based in the UK and have UK customers, you might link to the ICO: https://ico.org.uk/make-a-complaint/]
Last updated: [29/04/2025]
